For this Facebook edit, I focused on keeping the audience engaged from the very first moment by starting with the most popular product: the peel-off lip stain. I used a dramatic screenshot of her peeling it off for the thumbnail to grab attention. To optimize for Facebook, I prolonged the action, making sure the reveal happened around the 1-minute mark (where ads often appear) to retain viewers. I also added subtle graphics to enhance the experience without overwhelming the visual focus of the action.

Originally posted on Facebook, you can watch the original upload here: https://www.facebook.com/watch/?v=1108794149873801&ref=sharing